ESSO BRAND PLATFORM LAUNCH
Esso wanted to win hearts and boost brand loyalty. So, we created their first-ever Canadian brand platform, Connecting what’s next. To launch the platform, we told the story of two girls who are able to form a connection with a little help from the place between places—Esso.
:30 TV
EXTENSIONS
The platform tested so well that some of our assets have been adapted in other international markets and the characters have been used to advertise Esso’s minor hockey and PC Optimum partnerships.
ART DIRECTOR: JULIANA MARTINS